Exhibitor Application
Welcome, Exhibitors — Thank You for Supporting Our Charity Festival
Thank you for your interest in pouring at Down the Rabbit Hole: Festival of Beer & Music. Your participation directly supports charitable organizations serving the Conejo Valley and greater Ventura County, with primary beneficiaries including the Westlake Village Rotary and the Ventura County Widows & Orphans Foundation.
This festival was created as a community-first, nonprofit fundraising event, bringing together craft beverages, live music, and local businesses to generate meaningful support for organizations that make a real impact on families and individuals in our region. Our exhibitors play a vital role in helping make that mission possible.
Why This Event Matters
Down the Rabbit Hole is more than a beer tasting—it's a day built around community, connection, and giving back. Proceeds from the event directly benefit local charities working throughout the Conejo Valley and Ventura County, making your participation both impactful and appreciated.
Key Exhibitor Information (Please Review Before Applying)
Tasting / Pouring Hours
- VIP Tasting: 11:00 AM - 12:00 PM
- General Admission Tasting: 12:00 PM - 3:00 PM
Attendance
- Expected Attendance: Approximately 2,500 guests
Pour Size & Glassware
- Samples will be poured in a 5oz tasting glass
- Commemorative tasting glassware is provided
What to Bring
Beer / Beverage Selection
- Suggested minimum of two (2) different styles to pour
- Exhibitors may bring additional styles at their discretion
Volume Guidelines
- Suggested minimum of five (5) 1/6 barrels (or equivalent)
(These recommendations help ensure a smooth pouring experience throughout the event and a great guest experience.)
Exhibitor Benefits & Support
Each participating brewery, winery, or spirit producer will receive:
- $100 exhibitor stipend to help offset labor costs
- Two (2) vendor wristbands for staff working the event
- Two (2) General Admission tickets for team members or guests
The Experience
Exhibitors will be part of a vibrant, well-produced community festival featuring:
- Craft beverage tasting
- Live music throughout the day
- Curated food vendors
- Local artisan shopping
- Games, activities, and community engagement
If you're looking to participate in an event that is well attended, professionally organized, and purpose-driven, we'd be honored to have you join us.
Ready to Apply?
Please complete the exhibitor application to be considered.
*Detailed load-in instructions, schedules, and day-of logistics will be sent out two weeks prior to the event.*
Thank you for helping us make a meaningful difference in the Conejo Valley and Ventura County community.